Jenny Cook's profile

The Lonely Arts

Former YCN Brief
'To challenge perceptions and encourage pop-in visits' to the National Portrait Gallery


Concept
My campaign focused on challenging the misconception that the Gallery is full of 'dead old men' by bringing the personalities in the gallery to life by writing lonely heart style adverts to intrigue the general public. The cropping of the first poster is particularly appropriate on knowing the identity of the sitter...
'A Portrait To Match Your Personality' App
where the visitor would use a drop down menu to select from various personality descriptions which would then link them to a portrait from the Gallery. with a similar personality
The Lonely Arts
Published:

The Lonely Arts

Create a campaign which challenges perceptions and encourages ‘pop-in’ visits to the National Portrait Gallery. My campaign focused on challengi Read More

Published:

Creative Fields